Category Archives: GTG Records

GTG Feature In City Pulse!

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Big thanks to Dylan Tarr and City Pulse for this excellent piece about the 10th anniversary of GTG Records! Follow the link here or read the whole piece below!

A Decade of GTG Records

Local Lansing record label celebrates a productive anniversary year

BY DYLAN TARR

Lansing’s GTG Records put out 16 records this year. That’s over 150 songs and more than 10 hours of music. If you wanted to, you could drive all the way to Tennessee listening to nothing but GTG releases from this year alone. For a record label based out of a house that City Pulse once named “Eyesore of the Week,” that’s a lot of music. And honestly, it’s a lot of music no matter what your headquarters look like.

“This was sort of a special thing,” said GTG co-founder Tommy McCord, also known as Tommy Plural, admitting they don’t usually release a terabyte of music in 12 months. “We decided that since it was the 10th working year of the label we wanted to celebrate it.”

McCord traces the beginnings of GTG Records back to 2007, when he and his bandmates, Hattie Danby and Nicholas Richard, put out the Plural’s first EP.

“We first used it as a way to release our demos and our friends’ demos on CD-Rs,” said McCord. “In 2007 we put out an EP called ‘Professor Nanners,’ and that was the first time we had a professional company manufacture the CDs.”

Since then, with 10 years on the record and over 100 releases, the label has taken on a life of its own, McCord said, describing it as more of a collective of local musicians than a business.

“I knew bands would be putting things out this year and I thought if I reached out to a few more people I could figure out one release a month,” said McCord. “We ended up doubling up in some of those months because there was so much happening.”

If you still have some reservations about a record label run out of a dilapidated house on the east side of Lansing, you shouldn’t. This is exactly where the music you eventually love comes from.

Def Jam started in Rick Rubin’s dorm room while he was a student at NYU. Bruce Pavitt dubbed together compilation tapes for an obscure fanzine that later turned into Sup Pop. It doesn’t matter if bands are recording in a sound proofed studio in L.A. or in a Michigan basement between noon and 11 p.m. to comply with noise regulations; great music is great music.

City Mouse’s “Get Right,” released in November on GTG, sounds like the band Sleater Kinney could have been if they didn’t lose their razor-sharp teeth immediately after their first album. GTG’s first release of 2017, The Hunky Newcomers live album, “Harder Stuff Dude,” sounds like Black Flag in an alternate universe where Greg Ginn actually possesses a sense of humor.

And the Hat Madder’s fourth release on GTG, “Rotting On the Vine,” is a proggy, Mars Volta-like record without any of the step-dad connotations that prog-rock often comes with.

I could go on comparing GTG bands to other famous bands you’ve heard of to convince you that Lansing’s music scene is undeniably important, but I won’t because that’s a job McCord happens to be very good at.

“I’ll be honest, I tour the country for large parts of the year and I see cool bands everywhere,” McCord said. “But I feel like the concentration of cool bands in Lansing is higher than anywhere else, and I really don’t think it’s because I’m a hometown pride person. There are just a lot of cool weird things here.”

And with a surplus of cool, weird things to foster in Lansing, McCord said that GTG as an organization simply becomes whatever it needs to be to do its job.

“It’s like what do you want to do as a band,” McCord said. “If the band’s not going to play shows very much we’ll have a mostly digital release and a small run of CDs to have at the release party.”

Similarly, if a band intends on touring and playing out constantly, GTG puts out vinyl releases too.

“With the Plurals, we noticed on tour that bands who had a 7 inch or a 12 inch seemed like they were always selling them,” McCord said. “I was like, we can get in on this, right?” he laughed.

But pressing vinyl is expensive. While this might dissuade other independent labels, McCord only laughed and said, “no one gets rich off this stuff.” And besides, he said, “Records just look sweet. It’s cool to look at it and just to know your music is on it.”

GTG has evolved with the scene, picking up the slack where Lansing’s shortcomings wear even thinner.

“Around 2009, a lot of local venues closed so we started to do more house shows. All ages spaces and intimate venues for touring bands who might not get a lot of people out at Mac’s Bar are important,” said McCord, referring to the GTG House, the label’s headquarters and inclusive local venue.

GTG does the dirty work, too. That’s right, they book tours, a nightmarish process few bands attempt and even fewer succeed at.

“It’s really hard to make people give a shit about you if they don’t know who you are,” said Isaac Vander Schuur, front man in the Hat Madder and GTG engineer. “There’s definitely a lot that the label can provide as far as making sure your tours get booked and you’re not thrown to the wolves out on the road.”

GTG helped book the Hat Madder’s recent west coast tour, insuring Vander Shuur and his bandmates weren’t driving 2,000 miles just to play to a different empty room each night.

Sure, GTG Records can pack out a venue, make sure you not only survive on tour but thrive, all while manufacturing and distributing your record, but what about all the hopeless losers like me and you who aren’t in a band? What’s GTG doing for us besides eating up all the space on our Zunes?

“My goal is to show people there’s a lot of great music being made out there and that it’s still possible to have fun in America in the Trump Administration,” McCord said.

“It’s really important in times of discontent to have an outlet for expressing your frustrations and opening up communication with more people,” said McCord. “Shows with a positive energy are great ways to meet people and find more allies for your cause.”

And whatever your stance on safe spaces is, I’m sure we can all agree seeing a show without getting punched out or molested by some creep is preferable if not important.

“You get all these people in a room together and everybody just enjoys each other’s company, you can really tell,” said Vander Schuur. “When you play a show in front of a GTG audience you get an inspiring vibe back from them, even if you’re not having your best night. They still have your back front and center, waiting to see what you’re going to do next. That’s why I started playing music in the first place and that’s why I’m still doing it, because I’m a part of this label.”

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Last few GTG shows of the year!

2017 is wrapping up and there’s a glimmer of hope for the future. Starting with these last couple live dates from GTG bands. Come on out and toast the new year with us!
Honah Lee have some east coast dates, including two with When Particles Collide:
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Tommy Plural
(who released “Idiot Cousin” on GTG this spring) will be playing full band on a stacked bill at The Avenue Cafe in Lansing this Friday:
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The Plurals will be returning to the dank (no, not that way) stage of Mac’s Bar on the 23rd – which will also be the release party for the 2017 Bermuda Snohawk!!! :
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Bong Mountain are playing with Mustard Plug at the Intersection in Grand Rapids for a super dank (yes, that way) show on the 28th:
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Jeremy Porter and The Tucos (who released “Don’t Worry It’s Not Contagious” with GTG last month) are playing a NYE bash in Ferndale:
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And we’ll be having a massive blowout at The Avenue Cafe on New Year’s Eve as well, with music from a GTG supergroup!
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There’s also STILL more new music to come in 2017. Nuts!!!

GTG Fest X – Wow!

GTG-THANKS-2017TOMMY PLURALS SAYS:
GTG FEST! That was one of the best weekends of my life. First and foremost my partners in the endeavor – Nicholas Miski Dee Hattie Mae Loren Isaac Michael and Timmy – are the best friends and collaborators I could hope to have. The Avenue Cafe and all of its staff have done a bang up job hosting our fest and this year was no exception. So much love! Weather conspired against The Record Lounge but the little bit of show that we did get to do there was awesome and we’ll figure out a way to make up for it. Thanks to Ryan and Andy for having the gear on call to do the outdoor show that didn’t happen, and Josh and Jeffery for lending some muscle and being down to do whatever random thing we threw out there. Rachel made a great poster and I’m going to miss seeing it all over everything I do. All of our sponsors – Pabst Blue Ribbon, Scene Witch, Schuler Books & Music, Foods For Living, Rubie’s Paradise Salon, McCord’s Farm Market, Bloom Coffee Roasters, Streetkitchen, harrison roadhouse, Grand Traverse Pie Company, Alyson Rose Studio, and MI Blue Owl Coffee – made the weekend that much more special and we’re happy to work with all of you. Mike, Eric, and Isaac are basically the trinity of GTG sound techs so thanks for hanging with all of the bands all weekend. Thanks to Crith, Paul, and Kevin for providing the backline along with Nich and Hattie; this made the ambitious time table possible. Brian was running around recording the whole weekend and I can’t wait to hear what he captured. Shoot… I think that’s everyone but the fest is still a fresh blur so sincerest apologies if I spaced anywhere. But… EVERYONE THAT ATTENDED!! YOU make this all possible and we’re all so humbled by your support. 10 MORE YEARS! 10 MORE YEARS!! #gtgfestx
GTG FEST 2017 LINEUP (by day, headliners in the caps)

CITY MOUSE
Mad Moon
Daisys
Narc Out The Reds
Drinking Mercury
Cavalcade
Bet On Rats
Man Mountain
James Radick

THE HAT MADDER
Lucy
Alpha Rabbit
No Skull
The Knights Without
The Mongrels
Calliope
The Free Life
Disappointed Dad
Drake Butterscotch

MEAT WAVE
THE PLURALS
Scary Women
Half Tongue
Rent Strike
The Hunky Newcomers
Cat Midway
Nick Merz
middleman

ARTIST SAMPLER: https://gtgrecords.bandcamp.com/album/gtg-fest-2017
SO MANY PICTURES:
https://www.instagram.com/gtgrecords/

Jeremy Porter and The Tucos – “Huckleberry” single


We’re proud to be dropping this slice of pop-rock goodness today from Detroit’s Jeremy Porter and The Tucos. Three tunes here, a song from their forthcoming LP “Don’t Worry, It’s Not Contagious” (out from us in November) plus two previously unreleased live recordings. This digital-only single is the first collaboration between us and our favorite Detroit trio but it’s far from the last. Stay tuned! GTG’s 2017 just keeps getting better!

GTG100 Out Now!


Surprise and thank you, here’s the 100th release from GTG Records. 21 new songs, most of them exclusive and brand new. The Plurals, City Mouse, Honah Lee, Drinking Mercury, Small Parks, Wade from Dreadpool Parker, The Hunky Newcomers, Calliope, Jeremy Porter And The Tucos, Alpha Rabbit, The Stick Arounds, Half Tongue, Stargrazer, Sleeping Timmy, Frank and Earnest, Jason Paul, The Hat Madder, CrookedSound, Tommy Plural, No Skull, AND the debut of Disappointed Dad. Sheesh!! Most of these bands have current or upcoming releases on GTG – and they’re all friends and part of our wider community – and they cover both a wide range of styles and, geographically, most of the US. It’s wild for us to think about how much has happened since 10 years ago when we were just getting into the CD release game with The Plurals and The Break-Ups, something that we celebrated in late 2007 with a mostly-Lansing area compilation CD release called Situations At Hand. It’s amazing that a lot of the people involved in that comp are still present 85(!) releases later on GTG100 but the fact that the family has grown so much is even more amazing. 2007 really was the launch year for GTG Records so as we gear up for the fall releases of 2017 we’re going to be periodically looking back at some highlights of the first 10 years of the label. And you better believe GTG Fest (Oct 12-15!) is going to be the most nuts it’s ever been this year. Good times!

The Plurals “Overthinking” Music Video

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Our friends at New Noise Magazine were kind enough to premiere the new music video from The Plurals today for the BRAND NEW song “Overthinking.” “Overthinking” is the lead track on the forthcoming fourth Plurals album Swish (which you can pre-order here). Follow that there link up top for more info on the video and get ready to catch The Plurals on tour!

Red Teeth / Some Plurals split (GTG099) out now!


Lucky 13th of July, here’s a surprise release of a compilation of live recordings from last summer’s Red Teeth/ Some Plurals tour. This tour was in support of Red Teeth’s fantastic Light Bender 7-inch, with live renditions of all of the songs from that release appearing here in addition to other Red Teeth songs and a rendition of “Hey Sandy” by Polaris. Hattie and Tommy from The Plurals also performed on this tour as a duo and in collaboration with Ryan and Rael from Red Teeth, leading to some rare 4-piece renditions of Plurals songs. Two songs from the forthcoming Plurals album Swish appear here in different form along with older Plurals songs and a cover of “Will You Love Me Tomorrow?” by The Shirelles. Make sure to keep your ears peeled for some Tim Hoh spoken word cameos on some of the tracks too. Pay-what-you-want download available now, cassettes in collaboration with Tape Swap Radio, featuring live sessions each band did with them, will ship next month. Tune in to WLVU: The Sound of The Underground at 8 PM tonight to hear a special broadcast of the Plurals session we did with them on this tour! So many activities!