Starting today we’re launching a campaign to put out a new release every month in 2017, which will begin on January 27th with the release of a new live recording by The Hunky Newcomers entitled Harder Dude Stuff. This will be available digitally on the 27th and we’ll be having a release party at GTG House that night as well where CDs will be available too. 12 (minimum, there will likely be more) releases can add up so we’re offering up a 2017 album subscription plan via our bandcamp for anyone that wants to get in early and help generate some more fundage for the releases this year. We broke it down into three price models, one payment of $35 for the year will give immediate digital downloads of everything we put out this year, Lansing area people (that we can either hand-deliver or coordinate meetups with) can pay $60 to get physical product (it looks to be 4 vinyl releases and 8 CDs, possibly a cassette or two) along with the downloads, and everyone else can pay $75 to get the downloads and have the physical product shipped to them. Subscribers will also receive immediate free downloads of four of our back catalog items – Honah Lee “Life Won’t Let Me,” The Hat Madder “Orgy Opposite,” The Hunky Newcomers “Secret of the Booze,” and The Plurals “An Onion Tied To My Belt” – so if you’ve been sitting on getting any of those that’s part of it too. Bandcamp also insists on including an “exclusive fan community” thing with subscriptions, so that comes with it but I don’t have the faintest idea what we’ll do there. There also will be some bonus subscriber-only releases that will have some fun stuff (the plan is to put those out every 3 months to serve as companion releases to each quarter’s releases) – basically, you’ll get somewhere around 16 new releases for your collection this year, and we have a lot of cool stuff in the works.
We all have our goals and dreams and resolutions and such whenever the calendar rolls over, and while we’re doing our best to reassure friends and family that the world isn’t ending (yet anyway), we’ve been thinking about what the point of this label is in the first place. Sure, we all have our own self-involved reasons for playing music, but the whole point of building a community around independent, weirder, and/or less-commercial music is to give a voice to people and ideas that may not be heard otherwise and to inject some sort of positivity into our surrounding community. Let it be heard that we’re committed to doing our part to contribute positive and creative energy to help make the navigation through this life a little bit more bearable. And we’re doubling down to bring more of it out this year! It’s gonna be a fun! Scary! Wild! Inspiring! All kinds of good stuff. Happy New Year!